Digital Marketing Services
We set out in founding Fifth Tangent to fill a void for digital marketing services in the Danville/Pittsylvania County area. We seek to empower businesses and nonprofits to do more than stay afloat and to thrive and grow, in a time of considerable uncertainty. In such a trying time for the community, country, and the whole world, it is essential to have all hands on deck. We partner with an extensive network of like-minded creatives, business people, and professionals to deliver the best services to our clients- and as a result, to the community as a whole.
We desire to help create a lasting infrastructure of businesses and nonprofits with a similar vision for their organizations and communities. Sharing your business's mission and values over digital channels, whether it's social media, email marketing, or your website is the new word-of-mouth marketing. In today's world, communities live online, and our digital real estate should be as well-kept as our offices. The online presence of our people and businesses will play an essential role in transforming the Dan River Region. We hope you will join us in making Danville a place where this generation and those in the future will seek to live, fulfill their dreams, and raise their families.
EMAIL MARKETING
Email marketing is a useful, targeted way to generate interest in your products and services, usually directed towards previous customers of your business. Periodically notifying them of new offers or deals can spark interest and significantly increase sales. Allow us to tailor the emails to each customer’s purchase history and interests, and this method will prove even more lucrative.
Email marketing has one of the highest conversion rates of any medium. It is the most intimate and unique way to build lifelong relationships with your customers. People CHOOSE to communicate with brands via email by opting-in, unlike other forms of marketing. Emails give you a direct connection with your subscribers to nurture, engage, and provide relevant content throughout their buyer journey.
SOCIAL MEDIA MARKETING
“All the kids are doing it”
Social media platforms such as Facebook, Instagram, and LinkedIn are vital tools for staying in touch with your market and customers. We will operate and manage your social media accounts to promote periodic and ongoing specials, deals, or announcements—without losing your brand voice! This will eliminate the need for your employees to set reminders and watch the clock. Our research, as well as your industry, will indicate what time and frequency are best for social media posting.
Facebook is the most popular social media site in the world, and as such, it is a goldmine for generating new business. Facebook’s ad services allow us to target specific demographics or cohorts that are most likely to purchase your product or service. Along with SEO, Facebook advertising is an essential piece of your business’s digital marketing plan.
WEBSITE DESIGN
Allow us to build and create your digital home from the ground up, based on your business needs and desires. New to e-commerce? No problem. We will hammer out all the fine details, leaving you to make sure your business sails smoothly as usual. We utilize industry-leading platforms to help create/recreate your online presence.
BRAND STRATEGY
Brand strategy involves defining who your customers are, what your goals are, and what the long-term vision of the brand is. More simply, you will define “what” your brand stands for and “who” it stands for. We can help you develop the right brand voice for your business and help you better connect with your target audience.
We can also help you understand your competitors and identify your brand's strengths in order to seize opportunities in the market.
Our Brand Strategy Package includes services for social media management, email marketing, and web design- a holistic approach to achieving your goals.
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